The 2016 DFW Auto Show opened at the Kay Bailey Hutchison Convention Center in Dallas with fanfare and lots of exciting announcements. The opening night gala featured a live, band, a ribbon cutting ceremony and the opportunity to explore the exhibit hall featuring a wide array of brands showing the latest vehicles. Wednesday, several announcements were made by various auto makers regarding their 2017 offerings and future plans. There was so much information given, I plan to make more than one post.
Ram Trucks started the press day announcing the latest addition to their Lone Star Line up: The Yellow Rose of Texas Ram 1500. The Ram Lone Star edition was the first Texas only line of pick up trucks, and the company began offering them in 2002. Buyers looking for a powerful truck with a distinctive color need to look no further than this new model that is set to go on sale in April 2016. Perhaps the only thing that is missing: a yellow rose decal.
Chrysler’s press conference centered around their popular Pacifica Mini Van. The 2017 Pacifica offers 40 mini Van firsts that families will love. Among them are a double pane sun roof, 30 inch wheels and a Hybrid model is set to be available. The DVD Uconnect touch screen theater system complete with gaming apps HVAC controls, and navigation. So parents can now show the car’s path to the designation and answer the lingering question by kids during a road trip: “Are we there yet?” The 2017 Chrysler Pacifica is set to start at $28,595.
Chevrolet has been successful with its three truck strategy, and sales have increased with the Silverado, Silverado HD, and Colorado. The Midnight edition of trucks sold out quickly. To capitalize on the popularity of offerings like the Z71 Midnight (pictured below), the company is planning to expand its special edition line up.
The Colorado has also seen an increase in sales, and has been voted the 2015-2016 Motor Trend Truck of the year.
Ford Motor Company continues its success in offering vehicles like the Escape and the Explorer to millennial and women car buyers. For 2017, the Ford Escape has been completely redesigned. It is set to be at dealerships this spring.
Ford is also proud to feature its Ford Explorer MVX. The first wheelchair accessible vehicle on the market is sure to be a best seller. The vehicle is produced in Indiana and is made possible by its partnership with BraunAbility. Jesse Billauer, founder and CEO of Life Rolls On was at the press conference talking about the benefits of the MVX, and to get support for the foundation which plans to expand its work here in Texas. Click here to learn more about Life Rolls On and donate!
Stay tuned for my Auto Show Part 2 post with news from Nissan, Mazda, and Toyota.